What We
Do

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Brand Marketing

Meta Marketing

Brand Awareness

This is the stage where the customer first becomes aware of your brand, product, or service. At this point, they may not have a specific need or desire for what you offer, but they are introduced to your brand and what it stands for. Awareness can be generated through various marketing channels such as social media, advertising, content marketing, SEO, and word-of-mouth referrals. The goal at this stage is to capture the attention of potential customers and make them aware of your brand’s existence

Consideration

Once the customer is aware of your brand, they move into the consideration stage. Here, they start to evaluate their options and consider whether your product or service meets their needs or solves their problems. This stage involves research, comparison, and exploration of different brands and offerings. Marketers can influence customers during this stage by providing valuable content, testimonials, reviews, product demonstrations, and other relevant information that helps them make informed decisions. The goal is to position your brand as a viable solution and persuade customers to choose your product or service over competitors.

Conversion

The conversion stage is where the customer takes action and makes a purchase or completes a desired outcome, such as signing up for a subscription, requesting a demo, or downloading a whitepaper. This stage is the ultimate goal of the marketing funnel, where all the efforts put into generating awareness and nurturing leads culminate in a tangible result. Marketers employ various tactics such as special offers, discounts, free trials, personalized recommendations, and optimized conversion paths to encourage customers to take the desired action. Once a conversion is achieved, the focus shifts to retaining customers, fostering loyalty, and encouraging repeat purchases or referrals

02

Digital Experience

YouTube SEO

Top of Funnel

Keyword Research: Identify popular and relevant keywords related to your niche or industry using tools like Google Keyword Planner, YouTube Autocomplete, or third-party SEO tools.
Video Topic Selection: Create compelling video topics based on your keyword research that address the interests, needs, and pain points of your target audience.
Optimized Titles and Thumbnails: Craft attention-grabbing titles and create visually appealing thumbnails that entice users to click on your videos in search results and suggested video

Middle of Funnel

Content Creation: Produce high-quality, informative, and engaging video content that provides value to your audience and keeps them watching.
Optimization: Optimize your video descriptions, tags, and captions with relevant keywords to improve search visibility and attract more viewers.
Engagement Strategies: Encourage viewer engagement through likes, comments, shares, and subscriptions by asking questions, prompting discussions, and providing calls-to-action within your videos and descriptions.

Bottom of Funnel

Call-to-Action (CTA): Include clear and compelling CTAs within your videos and descriptions to prompt viewers to take specific actions, such as subscribing to your channel, visiting your website, or making a purchase.
End Screens and Cards: Utilize YouTube’s end screens and cards feature to promote related videos, playlists, or external links that encourage further engagement or conversion.
Analytics and Optimization: Monitor your video performance using YouTube Analytics to track key metrics such as watch time, audience retention, click-through rates, and conversion rates. Use this data to refine your SEO and content strategy for better results

03

Rank Shop

Local SEO

Local Awareness

At this stage, the goal is to increase visibility and awareness of your business within your local community. Tactics include optimizing your Google My Business listing, ensuring NAP (Name, Address, Phone Number) consistency across online directories, creating localized content targeting local keywords, and encouraging customers to leave reviews on platforms like Google Maps and Yelp. The aim is to make it easy for local customers to find and learn about your business when searching for products or services in your area

Local Consideration

Once potential customers are aware of your business, they move into the consideration stage where they evaluate their options. Here, it’s essential to provide detailed information about your products or services, highlight your unique selling points (USPs), and showcase customer testimonials or case studies to build trust and credibility. Additionally, optimizing your website for local search intent and implementing schema markup can help search engines better understand your business’s relevance to local queries

Local Conversion

The conversion stage is where the potential customer takes action, such as making a purchase, booking an appointment, or contacting your business. To facilitate conversions, ensure that your website is mobile-friendly, offers a seamless user experience, and prominently displays contact information and calls-to-action (CTAs). Implementing local SEO strategies such as geo-targeted landing pages, local event sponsorships, and local link building can also help drive conversions by targeting customers at the bottom of the sales funnel who are ready to make a purchase decision

What WeDo

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